Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
It is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Content Marketing Benefits
Content Marketing Services
Content Marketing Strategy
The first step our content marketing agency will take with your business is to craft a unique strategy. We will research your buyer’s persona, and learn more about your customers. This will help us write content that appeals to them. In addition, we will develop a blog calendar, allowing you to see what topics we will be writing about and when they will be published. Finally, before publishing any deliverables, we will send all content to you in advance for you to approve.
Our content is professionally written, edited, and published internally to produce consistent and quality content for your business. The content that we develop will be unique to your business and published to your website. All content must be published to a WordPress blog or similar CMS. If your content is hosted on another website, we can create a WordPress blog for you and add it to your website.
Our content marketing services include automatic distribution of your content to social media platforms, such as Facebook, Twitter and Google Plus. For more robust content distribution, we recommend using a combination of our social media management services, social media advertising services, and/or our email marketing services. These additions will help you build an audience to promote your content to.
Content Marketing Reporting
Our agency will send content marketing reports each month to breakdown the performance of our services. The main metrics we look at will be increased website traffic and time-on-site for each new user.
Content marketing Pricing
Our content marketing pricing ranges from $300/month to $600/month on average. Our content pricing is based on the amount of content we develop each month and the length of content developed. For example, four blogs that are 250 words each will cost less than four blogs that are 1,000 words each. This is because the latter has four times the amount of blogs. Our content marketing pricing will reflect different prices for these types of services.
Content Marketing FAQs
What kind of results should I expect?
The key performance indicators we look at for content marketing services consist of website traffic and performance on site. We will measure and evaluate these metrics monthly to optimize for conversions.
How much content do you recommend publishing each month?
Most small businesses blog weekly. The volume of content, or blogs, published varies each business. The purpose of content marketing is to increase awareness, engagement, and website traffic. Therefore, the more content you create, the more opportunities you have to do this. Some small businesses create content daily, while others send weekly or monthly emails.
How long are the blogs you write?
Most blogs range from 250 to 500 words. Though, the length may vary for each client. Some clients prefer to longer and more content heavy blogs, while others may prefer shorter and more frequent blogs.
How long are the contracts?
We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.
Are there any set up fees?
There is a one-time setup fee. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary email marketing accounts for you.
How long does it takes to get started?
If you are ready to get started, contact us. One of our business development specialists will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.
Who will be working on my account?
You will be assigned a dedicated digital marketing specialist. This person is trained in content marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, your digital marketing specialist reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.
How you will learn my business?
We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
How you will create content that fit my business?
In the questionnaire, we learn more about your target audience and content preferences. In the strategy we develop for you, it will specify the email marketing approach that we will use for your business. If you approve this approach, we will start developing content for your business. You will have an opportunity to review all advertisements in advance before it is published.
Do I have to provide you with content for blogs?
No, you do not have to provide us with content. However, if you have content, we are happy to use it.
Your digital marketing specialist can write unique content that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience.