Digital (IT) strategy for business
Is your business ready for the digital economy? Do you have a digital strategy in place? Keeping up with digital technologies and incorporating them into your day-to-day business is essential if you want to remain competitive in an increasingly digital marketplace.
A digital strategy, sometimes called a digital media strategy, is a plan for maximizing the business benefits of data assets and technology-focused initiatives. A successful digital strategy requires a cross-functional team with executive leadership, marketing and information technology (IT) members.
The 9 key components of a digital strategy are:
- Online presence.
- Digital marketing.
- Selling online.
- Customer interaction.
- Online security.
- Supplier interaction.
- Mobile-based solutions.
- Efficiencies through technology.