Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
Growing your followers on social media will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.
Our Social Media Marketing Process
#1: Assign a Dedicated Social Media Manager to Your Account
You will be assigned a dedicated social media manager to develop your strategy and execute it. This person will learn your business and be your primary contact. You will be able to communicate with your social media manager daily via email or schedule a call at a time that is convenient for the both of us.
#2: Develop a Social Media Strategy that is Specific to Your Business
The first step we will take with your campaign is to perform research and develop your strategy. We will do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We will also develop advertising strategies and funnels for your campaign to show you the roadmap to success.
#3: Develop Content Calendars and Advertisements
Once you agree on the strategy we develop, we will start execution. We will develop social media content and advertisements unique to your brand. For quality assurance, this content can be prepared in a monthly content calendar. You will have an opportunity to review and approve before anything goes live.
#4: Growth Optimization and Daily Maintenance
Our social media marketing services includes daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 hours. In addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your channels.
#5: Reporting and Communication
Your social media manager will prepare monthly reports for you to review. You will also have 24/7 access to our reporting software to view your campaign’s progress at any time. In terms of meetings, we can schedule weekly, biweekly, or monthly meetings to discuss progress.
Our Social Media Marketing Process
Our social media management pricing ranges from $400-$1000 per month on average. This price varies based on the amount of channels and posts we are managing for you. Please note that this price is our fee to perform services on your behalf. It does not include any advertising dollars to run paid ads on social media. It compensates us for the time it takes to manage your campaign. You will have a well-trained and experienced social media manager assigned your account who will run your campaign and report the results directly to you. The value of this service is that it will save you time, money, and allow you to focus on more important aspects of your business.
Social Media Advertising Campaign
While we implement organic approaches to build your followers and engagement, you may elect to allocate an advertising budget to expedite this process and grow faster. We do not bill you for your advertising budget, but will develop and manage your advertising campaign. We recommend spending at least $150 on any paid advertising campaign to build followers or engagement. However, typically the more you spend, the more results you will get. We have many clients who spend thousands of dollars in follower and engagement-focused ads. We will consult you through this process once you sign-up with us.
There is a one-time setup fee of $150 associated with our social media management service. This fee compensates for the time to set up your campaign for service. It includes setting you up in our analytics software, social media systems, and creating any necessary advertising accounts and social media pages.