What is digital marketing?

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, and games are becoming more common in our advancing technology.

What is the difference between traditional marketing and digital marketing?

The primary difference between digital marketing and traditional advertising is that many digital marketers look to provide value to their audience by using content marketing and other solutions. Traditional advertisers are typically just looking to increase sales with their ad spots, not to provide value.

Traditional marketing doesn’t allow direct interaction with customers, whereas digital marketing offers a higher level of engagement and interaction. Whether it is through social media comments or email messages, your target audience is instantly connected with you through various digital marketing channels.

Digital Marketing vs Traditional Marketing:

Keeping the current growth of digital marketing in mind, particularly in the U.S., it won’t be long before digital ad spend takes over traditional advertising such as television ads. As of today, 60% of marketers across various industries have already shifted their efforts towards digital marketing.90% B2C businesses report social media as being the most effective content marketing tactic.

Here are some more stats to help you understand the growth and prominence of digital marketing

More than 80% of shoppers/buyers do their research online before investing in a product/service. Almost 60% of U.S. adults use Facebook on a regular basis.
94% of B2B marketers are actively using LinkedIn for marketing.
Mobile will be accounting for over 70% of digital ad spend by 2019.

#1: Higher Level of Customer Engagement

Your brand can also easily build better and long lasting relationships with customers by interacting with them via video, surveys or webinars. Your business performs better when it runs in conjunction with the requirements of your customers. And digital marketing lets you do that as you can engage with customers and solve their issues/problems without wasting time.

#2: Ease of Measuring Results

When you give away brochures, distribute fliers or advertise in magazines, you don’t know how far your marketing is going to be successful. You may be headed in the wrong direction, but there’s no way to tell.

Unlike traditional marketing, digital marketing lets you measure results. It allows you to play a clear-sighted marketing game, rather than a blind one.

You have access to a ton a information about your prospects and customers to help you understand where you are going. Right from how many people are visiting/leaving your website to what percentage of them are converting. Imagine the level of tweaking/testing you can do with digital marketing, which is literally absent in traditional marketing.

#3: Bigger Audience Range

Traditional marketing is limited in many ways, but one of the biggest restriction that comes with it is the inability to go beyond a regional or local audience. Your business may not be geographically-bound, so why limit your reach?

Using digital marketing, you can create a highly customized campaign and widen your reach to different cities or even different countries. So say goodbye to the blanket approach that traditional marketing takes and say hello to digital marketing that lets you alter your campaign based on how far you want to go.

#4: Less Expensive & More Effective

Your brand can also easily build better and long lasting relationships with customers by interacting with them via video, surveys or webinars. Your business performs better when it runs in conjunction with the requirements of your customers. And digital marketing lets you do that as you can engage with customers and solve their issues/problems without wasting time.

Digital marketing is the most powerful form of marketing.

It may come as no surprise that the marketplace has become increasingly more digital as technology continues to evolve. The benefits of digital marketing are becoming more prevalent every day. More and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online.

So how do you reach these consumers? Here’s the answer: digital marketing.

More and more small businesses are implementing digital marketing tactics to effectively reach and engage their target consumers online. In fact, U.S. digital marketing spend will rise to about $332 billion by 2021. Digital marketing tactics has proven to be the most cost-effective way to reach potential customers.

With digital marketing, you can see results much faster than you might with offline marketing. The interactive nature of digital marketing strategies helps companies to grow their client base in a short span of time.

Here are some statistics you should know:

  • According to Google itself, there are 3.5 billion searches made by users per day.
  • 92% of these users will pick businesses found on the first SERP
  • The volume of searches in Google increases by approximately 10% each year.
  • 35% of the searches are for products
  • 34% of local searches with the “near me” keyword result in users visiting the actual store
  • In the year 2018, digital ad revenues surpassed the $100 billion mark for the very first time.
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